Advertisement platform for tobacco products in EU-28 2014 | Statista

This statistic displays where individuals have seen, read or heard tobacco advertisements or promotions in EU-28 countries in 2014. Of respondents, 22 percent were aware of tobacco advertisements in newspapers or magazines.

Where have you seen, read or heard tobacco advertisement or promotion?

Characteristic	Share of respondents
At sales points (retail locations like shops or vending machines)	39%
On billboards, posters or other types of advertising in public spaces	30%
In newspapers or magazines	22%
In cafes or bars	17%
Through tobacco brands appearing in TV shows or movies	12%
On other internet websites	9%
On online social media or blogs	8%
Don't know	7%
At events sponsored by tobacco companies	6%
Through free distribution of tobacco product samples	5%
Other	5%
Through sales of other non-tobacco products	4%
Throught distribtuion of promotional items by tobacco companies	4%
On retailers' websites	4%
Through charity event actions such as environmental initiatives led by tobacco companies	2%
Through mobile phone applications	2%

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Release date

May 2015

More information

Region

Europe

Survey time period

November 29 to December 08, 2014

Number of respondents

27,801 respondents

Age group

15 years and over

Method of interview

Face-to-face interview

Supplementary notes

Exact formulation of the question: "QC21. Where have you seen, read or heard tobacco advertisement or promotion? (Multiple answers possible)."

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