Advertisement medium for tobacco products in the EU-28 in 2014

This statistic displays where individuals have seen, read or heard tobacco advertisements or promotions in EU-28 countries in 2014. Of respondents, 22 percent were aware of tobacco advertisements in newspapers or magazines.

Where have you seen, read or heard tobacco advertisement or promotion?

Share of respondents
At sales points (retail locations like shops or vending machines)39%
On billboards, posters or other types of advertising in public spaces30%
In newspapers or magazines22%
In cafes or bars17%
Through tobacco brands appearing in TV shows or movies12%
On other internet websites9%
On online social media or blogs8%
Don't know7%
At events sponsored by tobacco companies6%
Through free distribution of tobacco product samples5%
Other5%
Through sales of other non-tobacco products4%
Throught distribtuion of promotional items by tobacco companies4%
On retailers' websites4%
Through charity event actions such as environmental initiatives led by tobacco companies2%
Through mobile phone applications2%
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Sources

Release date

May 2015

Region

Europe

Survey time period

November 29 to December 08, 2014

Number of respondents

27,801 respondents

Age group

15 years and over

Method of interview

Face-to-face interview

Supplementary notes

Exact formulation of the question: "QC21. Where have you seen, read or heard tobacco advertisement or promotion? (Multiple answers possible)."

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