Relevant factors in the customer journey of personal care products in Italy 2021

Most relevant factors and platforms in the online customer journey of personal care products in Italy in 2021

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Release date

July 2021

Region

Italy

Survey time period

January 2020 and 2021

Number of respondents

526 respondents

Special properties

omnichannel shoppers

Method of interview

Questionnaire

Supplementary notes

To the question: 'Quali di questi momenti e aspetti รจ stato determinante nel convincerti a comprare proprio quel prodotto/servizio in quel momento?'

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