Relevant factors in the customer journey of personal care products in Italy 2021
In Italy, the customer journey of online shoppers interested in personal care products often started with price checking. A 2021 survey showed that 7.4 percent of omnichannel users checked prices on price comparison platforms first, while online reviews were the second-most mentioned purchase driver. In the top-five list of most important touchpoints and factors, Italian consumers mentioned the availability of digital payments, with 6.5 percent of preferences.
