According to this Kantar survey from 2024, 13.2 million people are consuming this product with a frequency level of 'Light users'. In contrast, 1.1 million people have a frequency level of 'Heavy users'.
Number of users of 'Domestic Bleaches' in France (FR) 2017 - 2023, by frequency
(in 1,000s)
* The source indicates: -Heavy users used domestic bleach 'once a day or more.' -Medium users used domestic bleach 'two to six times a week.' -Light users used domestic bleach either 'once a week', 'one to three times a month' or 'less than once a month.'
Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of users of 'Domestic Bleaches' in France (FR) 2017 - 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/439035/domestic-bleach-usage-by-user-type-in-france/
Kantar. "Number of users of 'Domestic Bleaches' in France (FR) 2017 - 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/439035/domestic-bleach-usage-by-user-type-in-france/
Kantar. (2024). Number of users of 'Domestic Bleaches' in France (FR) 2017 - 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/439035/domestic-bleach-usage-by-user-type-in-france/
Kantar. "Number of Users of 'domestic Bleaches' in France (Fr) 2017 - 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/439035/domestic-bleach-usage-by-user-type-in-france/
Kantar, Number of users of 'Domestic Bleaches' in France (FR) 2017 - 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/439035/domestic-bleach-usage-by-user-type-in-france/ (last visited September 20, 2024)
Number of users of 'Domestic Bleaches' in France (FR) 2017 - 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/439035/domestic-bleach-usage-by-user-type-in-france/