Canada: media used to discover new products 2013

This statistic shows the responses to a survey about shopping and media in Canada in 2013. In 2013, 79 percent of respondents stated that in-store samples were useful in discovering new products. Moreover, 75 percent stated that flyers were helpful in discovering new products.

Most useful media to learn about new products according to consumers in Canada in 2013

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Release date

May 2013



Survey time period


Number of respondents

12,685 respondents

Age group

Supplementary notes

Source does not indicate type of study
Q: How useful are the following in helping you learn about or becoming interested in new products?
Among users of Medium, Extremely/Somewhat Useful

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Statistics on "Media in Canada"

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