Estimate of worldwide eSports market revenue in 2016, by region (in million U.S. dollars)

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Revenue in million U.S. dollars
Asia328
North America275
Europe269
Rest of the World19
© Statista 2017

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About This Statistic

This statistic shows an estimate of the global eSports market revenue as of 2016, by region. During this year, it was projected that the eSports market in Europe would generate 269 million U.S. dollars.


eSports industry statistics – additional information

The entire eSports industry is expected to grow over the coming years, with worldwide revenues projected to reach 1.07 billion U.S. dollars in 2019. Asia, being the largest gaming market overall, is also estimated to generate the lion’s share of the eSports revenue in 2016, followed by North America with its 275 million U.S. dollar eSports market.

eSports is no longer just a form of entertainment, it is becoming a profession for many players. Gamers around the world are enticed to compete in numerous tournaments and championships by the promise of a sizeable profit. In 2015, the combined annual eSports prize pools worldwide amounted to 74.8 million U.S. dollars. However, according to 2016 data, ticket sales and prize pools account for only a fraction of the eSports market revenue. The majority of the global revenue the industry generates comes from sponsorships and advertising. In fact, it is estimated that in 2020 brands will spend approximately 1.2 billion U.S. dollars on eSports sponsorships and advertising, up from 517 million that is projected for 2017.

All in all, awareness of eSports is growing year on year. It was calculated that in 2015 some 809 million people knew of the term and its connotations. In 2019, it is expected that more than 1.57 billion people around the world will be aware of eSports’ existence. eSports fans around the globe watched a total of 2.4 billion hours of eSports video content in 2013, and sources predict that this figure will grow to 6.6 billion hours in 2018.

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