Canada: reasons why Facebook users like brands on Facebook 2013

This statistic presents the responses to a study about Facebook usage and companies in Canada as of March 2013. During the reported period, 30 percent of Facebook users who reported having liked a company's Facebook page stated they did so in order to gain access to exclusive content.

Motivations for Facebook users to like companies on Facebook in Canada as of March 2013

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Release date

March 2013



Survey time period


Number of respondents

842 respondents

Age group

18 years and older

Special properties

Facebook users who say they have “liked” at least one brand

Method of interview

Online survey

Supplementary notes

Base study n= 1,386

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