Which age groups in Sweden used Facebook? As of 2018, 25 to 34-year-olds composed the largest share of Facebook users. 12 percent of men and 11 percent of women of these ages were using the platform. The corresponding figures in Norway were similar. 11 percent of men and ten percent of women in the same age group used Facebook. In Denmark, the share of men and women aged 25 to 34 years was equal, at ten percent.
Most Facebook users accessed the app several times a day in 2019. When it comes to device usage, mobile phones were in the lead for connecting to the social network in the Nordic countries. In fact, over 80 percent of Nordic Facebook members used their phones for this purpose in 2018.
The rankings of the most popular Facebook pages varied in the Nordic countries. The football player Zlatan Ibrahimovic ranked first in Sweden, with over 26 million Facebook fans. The most followed Facebook page in Norway was the nature-focused page of the Aurora Borealis Observatory in Senja. In contrast, the most liked pages in Denmark, Finland, Iceland and the Faroe Islands belonged to musicians and bands.