Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Social media: global penetration rate 2024, by region
Detailed statistics
Social media reach in the Nordics 2024
Detailed statistics
Leading social networks in Denmark 2024, by share of visits
Worldwide digital population 2024
Number of internet and social media users worldwide as of July 2024 (in billions)
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
Number of social media users in the Nordics 2024
Number of social media users in the Nordic countries in 2024 (in millions)
Social media reach in the Nordics 2024
Share of active social media users in the Nordic countries as of January 2024
Forecast of social media user numbers in Denmark 2020-2029
Forecast of social media user numbers in Denmark from 2020 to 2029 (in million users)
Forecast of social media user numbers in Finland 2019-2029
Forecast of social media user numbers in Finland from 2019 to 2029 (in million users)
Forecast of social media user numbers in Norway 2018-2028
Forecast of social media user numbers in Norway from 2018 to 2028 (in million users)
Forecast of social media user numbers in Sweden 2020-2029
Forecast of social media user numbers in Sweden from 2020 to 2029 (in million users)
Denmark: Facebook users 2020-2029
Number of Facebook users in Denmark 2020-2029 (in millions)
Finland: Facebook users 2020-2029
Number of Facebook users in Finland from 2020 to 2029 (in millions)
Norway: Facebook users 2020-2029
Number of Facebook users in Norway 2020-2029 (in millions)
Sweden: Facebook users 2020-2029
Number of Facebook users in Sweden 2020-2029 (in millions)
Leading social networks in Denmark 2024, by share of visits
Most popular social networks in Denmark as of January 2024, by share of visits
Leading social networks in Finland 2024, by share of visits
Most popular social networks in Finland as of April 2024, by share of visits
Leading social networks in Norway 2024, by share of visits
Most popular social networks in Norway as of April 2024, by share of visits
Leading social networks in Sweden 2024, by share of visits
Most popular social networks in Sweden as of April 2024, by share of visits
Denmark: most popular social media platforms 2023
Most popular social media platforms in Denmark as of March 2023
Finland: most popular social media platforms 2023
Most popular social media platforms in Finland as of March 2023
Norway: most popular social media platforms 2023
Most popular social media platforms in Norway as of March 2023
Sweden: most popular social media platforms 2023
Most popular social media platforms in Sweden as of March 2023
Nordics: Facebook users 2024, by country
Number of Facebook users in the Nordics as of January 2024, by country (in millions)
Sweden: Facebook user share 2024, by age group
Distribution of Facebook users in Sweden as of September 2024, by age group
Sweden: Facebook user share 2024, by gender
Distribution of Facebook users in Sweden as of September 2024, by gender
Denmark: Facebook user share 2024, by age group
Distribution of Facebook users in Denmark as of July 2024, by age group
Denmark: Facebook user share 2024, by gender
Distribution of Facebook users in Denmark as of July 2024, by gender
Norway: Facebook user share 2024, by age group
Distribution of Facebook users in Norway as of September 2024, by age group
Norway: Facebook user share 2024, by gender
Distribution of Facebook users in Norway as of September 2024, by gender
Finland: Facebook user share 2024, by age group
Distribution of Facebook users in Finland as of March 2024, by age group
Finland: Facebook user share 2024, by gender
Distribution of Facebook users in Finland as of March 2024, by gender
Facebook Messenger: audience in the Nordics 2024, by country
Facebook Messenger audiences in Nordic countries as of January 2024 (in millions)
Facebook Messenger: reach in the Nordics 2024, by country
Facebook Messenger audience reach in Nordic countries as of January 2024
Facebook Messenger: users in the Nordics 2024, by gender
Distribution of Facebook Messenger users in Nordic countries as of January 2024, by gender
Sweden: Facebook Messenger user share 2024, by age group
Distribution of Facebook Messenger users in Sweden as of September 2024, by age group
Norway: Facebook Messenger user share 2024, by age group
Distribution of Facebook Messenger users in Norway as of September 2024, by age group
Denmark: Facebook Messenger users 2024, by age
Distribution of Facebook Messenger users in Denmark as of August 2024, by age group
Finland: Facebook Messenger users 2024, by age
Distribution of Facebook Messenger users in Finland as of August 2024, by age group
Swedish Facebook user frequency 2022-2023
Social media users in Sweden on the frequency of their Facebook usage from 2022 to 2023
Daily usage of Facebook among young Swedes 2022-2023
Share of daily Facebook users in Sweden aged 15 to 24 years who use Facebook daily in 2022 and 2023
Swedish internet users on choosing Facebook 2023, by age group
Share of internet users in Sweden who say that if they could only choose one social media platform it would be Facebook in 2023, by age group
Facebook usage rate in Norway Q4 2023, by frequency
Share of internet users in Norway accessing Facebook as of 4th quarter 2023, by frequency
Norway DAU Facebook Q4 2023, by age group
Share of daily active Facebook users in Norway as of the 4th quarter of 2023, by age group
Norway DAU Facebook Q4 2023, by gender
Share of daily active Facebook users in Norway as of the 4th quarter of 2023, by gender
Norway DAU Facebook Messenger Q4 2023, by age group
Share of daily active Facebook Messenger users in Norway as of the 4th quarter of 2023, by age group
Social referrals to e-commerce sites in the Nordics 2024, by device
Share of visits to e-commerce websites from social media referrals in the Nordics in 2nd quarter 2024, by device
Social media ad reach in Sweden 2024, by platform & gender
Reach of social media advertising in Sweden as of January 2024, by platform and gender
Social media ad reach in Sweden 2024, by platform
Reach of social media advertising in Sweden as of January 2024, by platform
Social media ad reach in Norway 2024, by platform & gender
Reach of social media advertising in Norway as of January 2024, by platform and gender
Social media ad reach in Norway 2024, by platform
Reach of social media advertising in Norway as of January 2024, by platform
Digital media followed by digital shoppers from Denmark in 2023
Digital media followed by digital shoppers from Denmark in 2023
Followers of e-stores, brands, or influencers on social media in Denmark 2023, by age
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age
Followers of e-stores, brands, or influencers on social media, Denmark 2023 by gender
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender
Acceptance of ads in exchange for free content in Denmark 2015-2023
Share of consumers who accepted ads to get free access to news, information, and/or entertainment in Denmark in 2015 and 2023
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