Canada: reasons to follow businesses on Twitter 2013

This statistic presents the responses to a study about Twitter usage and companies in Canada as of March 2013. During the reported period, 47 percent of Twitter followers stated that they followed a company on Twitter in order to keep up to date with a company's products, services or offerings.

Motivations to follow companies on Twitter in Canada as of March 2013

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Release date

March 2013



Survey time period


Number of respondents

182 respondents

Age group

18 years and older

Special properties

Twitter users who say they have followed at least one brand

Method of interview

Online survey

Supplementary notes

Base study n= 1,386

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Statistics on "Social media usage in the United Kingdom (UK)"

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