This statistic presents the most influential food-related accounts on Twitter worldwide as of 2018. The influence ranking is based on a metric provided by Brandwatch, which scores Twitter accounts on an index value from zero to 100. A score of hundred represents the highest likelihood that the Twitter account is engaged with the respective audience on the social media platform through the various forms of communication. According to the findings, in terms of food-related Twitter accounts with the most influence, Food Network's celebrity chef Alton Brown had an audience influence score of 88 of 100 index point among foodie audiences, putting him at the top of the list. Additionally, not all those with influential food-related Twitter accounts are professional chefs or directly related to the food industry itself. Musician and singer Adam Levine had a score of 77 index points, placing him within the top ten most influential foodie-related Twitter accounts.
Most influential food-related accounts on Twitter worldwide as of 2018
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Audience influence rating
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For each list, influencers are ranked by ‘Audience Influence’ which is a score out of 100 assigned estimating using a combination of likelihood they are to be talked about by an audience compared to the average Twitter user, and total retweets, mentions or replies from that audience.
Food-related Twitter accounts list both those directly related to the food industry such as celebrity chefs, food writers and authors, and those who are not, such as celebrities and artists who are food enthusiasts.
*800 million tweets were analyzed to identify the most influential accounts on Twitter across all categories.
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Brandwatch. (July 16, 2018). Most influential food-related accounts on Twitter worldwide as of 2018 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/889598/most-influential-food-related-twitter-accounts/
Brandwatch. "Most influential food-related accounts on Twitter worldwide as of 2018." Chart. July 16, 2018. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/889598/most-influential-food-related-twitter-accounts/
Brandwatch. (2018). Most influential food-related accounts on Twitter worldwide as of 2018. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/889598/most-influential-food-related-twitter-accounts/
Brandwatch. "Most Influential Food-related Accounts on Twitter Worldwide as of 2018." Statista, Statista Inc., 16 Jul 2018, https://www.statista.com/statistics/889598/most-influential-food-related-twitter-accounts/
Brandwatch, Most influential food-related accounts on Twitter worldwide as of 2018 Statista, https://www.statista.com/statistics/889598/most-influential-food-related-twitter-accounts/ (last visited September 01, 2024)
Most influential food-related accounts on Twitter worldwide as of 2018 [Graph], Brandwatch, July 16, 2018. [Online]. Available: https://www.statista.com/statistics/889598/most-influential-food-related-twitter-accounts/