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Canadians whose purchases are strongly influenced by online reviews 2018-2019

A survey between October 2018 and December 2019 found that 37.3 percent of Canadians felt that online reviews had a major influenced on their shopping decisions. However, approximately 31 percent of survey respondents disagreed that online reviews played a major role in their shopping decisions.

Share of Canadians who say that online reviews have a major influence on their purchasing decisions as of December 2019

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Release date

September 2020



Survey time period

October 2018 to December 2019

Number of respondents

31,856 respondents

Age group

14 years and older

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Statistics on "User-generated content in the United Kingdom (UK)"

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