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Canadians whose purchases are strongly influenced by online reviews 2018-2019

A survey between October 2018 and December 2019 found that 37.3 percent of Canadians felt that online reviews had a major influenced on their shopping decisions. However, approximately 31 percent of survey respondents disagreed that online reviews played a major role in their shopping decisions.

Share of Canadians who say that online reviews have a major influence on their purchasing decisions as of December 2019

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Source

In cooperation with
Vividata
Release date

September 2020

Region

Canada

Survey time period

October 2018 to December 2019

Number of respondents

31,856 respondents

Age group

14 years and older

Special properties

Canadians

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Statistics on "User-generated content in the United Kingdom (UK)"

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