Distribution of digital time spent on selected content categories in the United States as of December 2016

Share of U.S. online time spent on digital content 2016 This statistic shows the share of time spent online on selected digital content categories. As of December 2016, it was found that 20 percent of U.S. digital minutes were spent on social media. Music content accounted for 11 percent of internet usage time.
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ActivityPercentage of usage time
Social20%
Multimedia14%
Entertainment - Music11%
Games8%
Portals5%
Retail5%
Directories/Resources4%
News/Information3%
E-mail3%
Search/Navigation3%
Instant Messengers2%
Photos2%
Lifestyles2%
Sports2%
All Other16%
ActivityPercentage of usage time
Social20%
Multimedia14%
Entertainment - Music11%
Games8%
Portals5%
Retail5%
Directories/Resources4%
News/Information3%
E-mail3%
Search/Navigation3%
Instant Messengers2%
Photos2%
Lifestyles2%
Sports2%
All Other16%
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Description Source More information
This statistic shows the share of time spent online on selected digital content categories. As of December 2016, it was found that 20 percent of U.S. digital minutes were spent on social media. Music content accounted for 11 percent of internet usage time.
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Release date
May 2017
Region
United States
Survey time period
December 2016
Special properties
Multi-platform

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