Leading FMCG brands in Castile and Leon Spain 2014

Leading fast moving consumer goods brands ranked by consumer reach in Castile and Leon (Spain) in 2014

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Release date

July 2015

Region

Spain

Survey time period

October 2013 to October 2014

Number of respondents

12,000**

Method of interview

Online panel

Supplementary notes

* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).

** 12,000 households nationwide. Number of households per region were not disclosed.

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