This statistic shows the leading ten fast moving consumer goods brands ranked by consumer reach in Castile and Leon, Spain, in 2014. While in the national ranking Coca-Cola ranked highest, in the region Castile and Leon this brand ranked second with 7 million consumer reach points.
Leading fast moving consumer goods brands ranked by consumer reach in Castile and Leon (Spain) in 2014
(in million Consumer Reach Points*)
* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).
** 12,000 households nationwide. Number of households per region were not disclosed.
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Kantar Worldpanel. (July 9, 2015). Leading fast moving consumer goods brands ranked by consumer reach in Castile and Leon (Spain) in 2014 (in million Consumer Reach Points*) [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/445089/leading-fmcg-brands-in-castile-and-leon-spain/
Kantar Worldpanel. "Leading fast moving consumer goods brands ranked by consumer reach in Castile and Leon (Spain) in 2014 (in million Consumer Reach Points*)." Chart. July 9, 2015. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/445089/leading-fmcg-brands-in-castile-and-leon-spain/
Kantar Worldpanel. (2015). Leading fast moving consumer goods brands ranked by consumer reach in Castile and Leon (Spain) in 2014 (in million Consumer Reach Points*). Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/445089/leading-fmcg-brands-in-castile-and-leon-spain/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods Brands Ranked by Consumer Reach in Castile and Leon (Spain) in 2014 (in Million Consumer Reach Points*)." Statista, Statista Inc., 9 Jul 2015, https://www.statista.com/statistics/445089/leading-fmcg-brands-in-castile-and-leon-spain/
Kantar Worldpanel, Leading fast moving consumer goods brands ranked by consumer reach in Castile and Leon (Spain) in 2014 (in million Consumer Reach Points*) Statista, https://www.statista.com/statistics/445089/leading-fmcg-brands-in-castile-and-leon-spain/ (last visited May 17, 2022)
