This statistic displays the leading four beer brands ranked by consumer reach in Spain as of 2023. During this year, Mahou held the highest number of consumer reach points with 30.3 million, followed by the brands Estrella Galicia and San Miguel.
Leading beer brands ranked by consumer reach in Spain in 2023
(in million Consumer Reach Points*)
Characteristic
Consumer Reach Points in millions
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* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).
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Kantar Worldpanel. (December 15, 2023). Leading beer brands ranked by consumer reach in Spain in 2023 (in million Consumer Reach Points*) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/445281/leading-beer-brands-in-spain/
Kantar Worldpanel. "Leading beer brands ranked by consumer reach in Spain in 2023 (in million Consumer Reach Points*)." Chart. December 15, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/445281/leading-beer-brands-in-spain/
Kantar Worldpanel. (2023). Leading beer brands ranked by consumer reach in Spain in 2023 (in million Consumer Reach Points*). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/445281/leading-beer-brands-in-spain/
Kantar Worldpanel. "Leading Beer Brands Ranked by Consumer Reach in Spain in 2023 (in Million Consumer Reach Points*)." Statista, Statista Inc., 15 Dec 2023, https://www.statista.com/statistics/445281/leading-beer-brands-in-spain/
Kantar Worldpanel, Leading beer brands ranked by consumer reach in Spain in 2023 (in million Consumer Reach Points*) Statista, https://www.statista.com/statistics/445281/leading-beer-brands-in-spain/ (last visited July 27, 2024)
Leading beer brands ranked by consumer reach in Spain in 2023 (in million Consumer Reach Points*) [Graph], Kantar Worldpanel, December 15, 2023. [Online]. Available: https://www.statista.com/statistics/445281/leading-beer-brands-in-spain/
