Leading beer brands in Spain 2018

This statistic displays the leading four beer brands ranked by consumer reach in Spain as of 2018. During this year, Mahou Cinco Estrellas held the highest number of consumer reach points with 28.8 million, followed by the brand San Miguel and Cruzcampo with 19.8 million and 17.6 million consumer reach points respectively.

Leading beer brands ranked by consumer reach in Spain in 2018

Consumer Reach Points in millions
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Source

Release date

May 2019

Region

Spain

Survey time period

2018

Number of respondents

12,000**

Method of interview

Online panel

Supplementary notes

* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).

** 12,000 households.

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Statistics on "Beer market in Spain"

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