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Leading brands in beer industry Spain 2020

Published by
Eloise Trenda,
Jul 18, 2022
This statistic displays the leading four beer brands ranked by consumer reach in Spain as of 2020. During this year, Mahou held the highest number of consumer reach points with 35 million, followed by the brand San Miguel and Cruzcampo.

Leading beer brands ranked by consumer reach in Spain in 2020 (in million Consumer Reach Points*)

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Source

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Release date

June 2021

Region

Spain

Survey time period

2020

Number of respondents

12,000**

Method of interview

Online panel

Supplementary notes

* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).

** 12,000 households.

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