The Latin American country where the brand Coca-Cola enjoyed the highest popularity in 2019 was Mexico, with 1.14 billion Consumer Reach Points (CRP). Brazil ranked second in Coca-Cola brand popularity, with 507 million CRP. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
In 2019, the revenue generated by the Mexican company Coca-Cola FEMSA amounted to 194.5 million Mexican pesos.
Popularity of the brand Coca-Cola in Latin America in 2019, by country
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Coca-Cola in Latin America in 2019, by country (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Coca-Cola in Latin America in 2019, by country (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Coca-Cola in Latin America in 2019, by country (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Coca-cola in Latin America in 2019, by Country (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Coca-Cola in Latin America in 2019, by country (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/ (last visited November 09, 2024)
Popularity of the brand Coca-Cola in Latin America in 2019, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/
