Gen Y: attitudes towards primetime advertising in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph presents attitudes of Generation Y TV viewers (aged 13 to 35) towards primetime advertising in the United States as of May 2015. During the GfK survey, 41 percent of respondents stated they paid more attention to ads in primetime than at other times.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Attitudes towards primetime advertising among Generation Y TV viewers in the United States as of May 2015

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Source

Release date

September 2015

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

332 respondents

Age group

13-35 years

Special properties

TV viewers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Now we’d like you to think about differences between advertising shown on regular TV in the evening during primetime, and those shown during other parts of the day, such as in the morning or afternoon. Please tell us how much do you agree with the following statements...and 11 PM (7PM and 10 PM CT/MT), about how many nights do you usually watch TV at somewhere other than your home in a typical week?"

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