Gen Y: attitudes towards primetime advertising in the U.S. 2015

Attitudes towards primetime advertising among Generation Y TV viewers in the United States as of May 2015

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Release date

September 2015


United States

Survey time period

April 23 to May 5, 2015

Number of respondents

332 respondents

Age group

13-35 years

Special properties

TV viewers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Now we’d like you to think about differences between advertising shown on regular TV in the evening during primetime, and those shown during other parts of the day, such as in the morning or afternoon. Please tell us how much do you agree with the following statements...and 11 PM (7PM and 10 PM CT/MT), about how many nights do you usually watch TV at somewhere other than your home in a typical week?"

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