Kraft Foods Group's advertising expenditure 2011-2014

This timeline shows the advertising expenditure of the Kraft Foods Group from 2011 to 2014. In 2011, the Kraft Foods Group's ad spend amounted to 535 million U.S. dollars.
On July 2, 2015, the Kraft Foods Group completed the merger with Heinz to become The Kraft Heinz Company.

Advertising expenditure of the Kraft Foods Group from 2011 to 2014

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Source

Release date

February 2015

Region

North America

Survey time period

2011 to 2014

Supplementary notes

Prior to October 1, 2012, Kraft Foods Group were a wholly owned subsidiary of Mondelez International. In connection with the spin-off, Mondelez International undertook a series of transactions to separate net assets and entities. As a result of these transactions, Mondelez International now holds the global snacks business, and the Kraft Foods Group, now holds the North American grocery business.

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