Most important features when buying a new smartphone in the United Kingdom July 2015

This statistic depicts the responses to a survey on the most important features when buying a new smartphone in the United Kingdom (UK) as of July 2015. According to the survey, approximately 50 percent of smartphone owners stated that anti-shatter screen was the second most important criterion when buying a new device.

Which features are of vital importance when buying a new smartphone?

Share of respondents
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Source

Release date

August 2015

Region

United Kingdom

Survey time period

July 2015

Number of respondents

5,306 (including 2,242 iPhone users)

Age group

18 years and older

Special properties

multiple answers were possible.

Method of interview

Online panel

Supplementary notes

Original survey question: "Which features do you consider to be a must-have when buying a phone? (Select all that apply)"

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Statistics on "Mobile devices in the UK"

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