In December 2018, the iPhone 7 accounted for nearly 16 percent of all iPhone sales worldwide. Newer models such as the iPhone XS and XS Max, which were released in September of 2018, make up a smaller share of sales, retaining 2.33 and 3.15 percent of the iPhone market share respectively.
Once accounting for nearly a quarter of global smartphone market share, the iPhone has since faced increased competition from the South Korean electronics giant Samsung, as well as Chinese smartphone manufacturers like Huawei, Xiaomi, Vivo, and Oppo. The global average price for smartphones is forecast to grow in the near future, reaching a projected 317 U.S. dollars in 2021. With some newer models having a price tag of over 1,300 dollars, the iPhone is clearly positioned as a luxury product.
Apple iPhone device market share worldwide by model from 2015 to 2018
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Localytics. (December 28, 2018). Apple iPhone device market share worldwide by model from 2015 to 2018 [Graph]. In Statista. Retrieved June 29, 2022, from https://www.statista.com/statistics/606147/iphone-model-device-market-share-worldwide/
Localytics. "Apple iPhone device market share worldwide by model from 2015 to 2018." Chart. December 28, 2018. Statista. Accessed June 29, 2022. https://www.statista.com/statistics/606147/iphone-model-device-market-share-worldwide/
Localytics. (2018). Apple iPhone device market share worldwide by model from 2015 to 2018. Statista. Statista Inc.. Accessed: June 29, 2022. https://www.statista.com/statistics/606147/iphone-model-device-market-share-worldwide/
Localytics. "Apple Iphone Device Market Share Worldwide by Model from 2015 to 2018." Statista, Statista Inc., 28 Dec 2018, https://www.statista.com/statistics/606147/iphone-model-device-market-share-worldwide/
Localytics, Apple iPhone device market share worldwide by model from 2015 to 2018 Statista, https://www.statista.com/statistics/606147/iphone-model-device-market-share-worldwide/ (last visited June 29, 2022)