U.S. dollar sales of baby care 2015, by segment

This statistic illustrates the dollar sales of the baby care category in U.S. retail stores in 2015, by segment. For the 52 weeks ended May 17, 2015, baby wipes generated sales of about 1.23 billion U.S. dollars in U.S. retail stores.

Baby care market

The global baby care product market is essentially cultivated by the increasing baby population in developing countries. In 2011, the global baby care cosmetics and toiletries market amounted to over 40 billion U.S. dollars and is expected to reach more than 62 billion in 2017. The largest baby care companies worldwide include Procter & Gamble, Johnson & Johnson and the Kimberly-Clark Corporation. In the United States, the Dorel Juvenile Group was the top vendor of baby care and safety accessories in 2014, with sales amounting to almost 200 million U.S. dollars.

U.S. retail store sales of other baby care products paled in comparison to the amount brought in by baby wipes sales alone. Approximately 304.2 million units of baby wipes were sold between 2014 and 2015. Private labels accounted for about 39 percent of retail sales of this product. Baby soap, the second top-selling product, generated 223.9 million U.S. dollars in sales. Third-ranking segment, baby ointments and creams were priced at an average of 6.15 U.S. dollars per unit.

In 2015, American consumers frequently shopped at mass merchandisers and grocery stores for baby care products. The most commonly planned purchased items were diapers and wipes, followed by baby or toddler food.

Dollar sales of the baby care category in U.S. retail stores in 2015, by segment

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Release date

August 2015


United States

Survey time period

52 weeks ending May 17, 2015

Supplementary notes

Total U.S. supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains, for the 52 weeks ending May 17, 2015.

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Statistics on "Baby care market in the U.S."

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