Coping mechanisms against ads in video content worldwide 2015

Published by Statista Research Department, Sep 3, 2015
The statistic shows data on coping mechanisms adopted by viewers while adverts played worldwide in 2015. Ericsson found that 31 percent of the respondents used social media on their phone or tablet in front of the TV while adverts played.

Coping mechanisms against ads on TV and video content worldwide in 2015

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Source

Release date

September 2015

Region

Worldwide

Survey time period

as of September 2015

Number of respondents

20,000 interviews with respondents from Brazil, Canada, China, Colombia, France, Germany, Greece, Ireland, Italy, Mexico, Portugal, Russia, Spain, South Korea, Sweden, Taiwan, Turkey, UK, Ukraine and the United States with a broadband internet connection at home, and watch TV/video at least once a w

Age group

16 to 59 years

Special properties

streamed on-demand movies, TV series and TV programs

Method of interview

Online interview

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

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