The statistic shows data on coping mechanisms adopted by viewers while adverts played worldwide in 2015. Ericsson found that 31 percent of the respondents used social media on their phone or tablet in front of the TV while adverts played.
Coping mechanisms against ads on TV and video content worldwide in 2015
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Statistics on Television industry worldwide
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Further related statistics
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- TV video advertising viewing frequency in the United Kingdom (UK) 2015-2016
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- Attitudes towards primetime advertising in the U.S. 2004-2015
- Attitudes toward TV ads while binge-viewing in the U.S. 2014
- Broadcast and TV video ad formats used in Europe 2017, by device
- Average value of broadcast/TV video ad formats in Europe 2017
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- Most important video advertising platforms in the UK & the U.S. 2021
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- Importance of video advertising in the U.S. 2016, by screen
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- Video advertising market value in Italy 2012-2019
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Ericsson. (September 3, 2015). Coping mechanisms against ads on TV and video content worldwide in 2015 [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/468707/coping-mechanisms-video-content/
Ericsson. "Coping mechanisms against ads on TV and video content worldwide in 2015 ." Chart. September 3, 2015. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/468707/coping-mechanisms-video-content/
Ericsson. (2015). Coping mechanisms against ads on TV and video content worldwide in 2015 . Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/468707/coping-mechanisms-video-content/
Ericsson. "Coping Mechanisms against Ads on Tv and Video Content Worldwide in 2015 ." Statista, Statista Inc., 3 Sep 2015, https://www.statista.com/statistics/468707/coping-mechanisms-video-content/
Ericsson, Coping mechanisms against ads on TV and video content worldwide in 2015 Statista, https://www.statista.com/statistics/468707/coping-mechanisms-video-content/ (last visited February 08, 2023)
Coping mechanisms against ads on TV and video content worldwide in 2015 [Graph], Ericsson, September 3, 2015. [Online]. Available: https://www.statista.com/statistics/468707/coping-mechanisms-video-content/