The statistic shows data on coping mechanisms adopted by viewers while adverts played worldwide in 2015. Ericsson found that 31 percent of the respondents used social media on their phone or tablet in front of the TV while adverts played.
Coping mechanisms against ads on TV and video content worldwide in 2015
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| Share of respondents | |
|---|---|
| Change the channel in order to watch something else | 52% |
| Leave the TV to do something else | 43% |
| Browse the internet on the phone/tablet in front of the TV | 34% |
| Use social media on phone/tablet in front of TV | 31% |
| Record the show, TV series, or movie in order to be able to skip/fast forward | 30% |
| Watch the show, TV series, or movie through illegal streaming or downloading | 20% |
| Use an ad-blocker | 12% |
| Avoid TV channels with advertising completely or watch channles that don't have advertising | 12% |
| Only use services with little/no ads | 10% |
| No, I always watch TV and video ads and comercials | 8% |
| Other strategy in order to not watch TV and video ads | 6% |
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- Release date
- September 2015
- Region
- Worldwide
- Survey time period
- as of September 2015
- Number of respondents
- 20,000 interviews with respondents from Brazil, Canada, China, Colombia, France, Germany, Greece, Ireland, Italy, Mexico, Portugal, Russia, Spain, South Korea, Sweden, Taiwan, Turkey, UK, Ukraine and the United States with a broadband internet connection at home, and watch TV/video at least once a w
- Age group
- 16 to 59 years
- Special properties
- streamed on-demand movies, TV series and TV programs
- Method of interview
- Online interview
- Supplementary notes
- The source does not provide a date of survey. The date provided is the publication date.
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