Coping mechanisms against ads on TV and video content worldwide in 2015

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Share of respondents
Change the channel in order to watch something else52%
Leave the TV to do something else43%
Browse the internet on the phone/tablet in front of the TV34%
Use social media on phone/tablet in front of TV31%
Record the show, TV series, or movie in order to be able to skip/fast forward30%
Watch the show, TV series, or movie through illegal streaming or downloading20%
Use an ad-blocker12%
Avoid TV channels with advertising completely or watch channles that don't have advertising12%
Only use services with little/no ads10%
No, I always watch TV and video ads and comercials8%
Other strategy in order to not watch TV and video ads6%
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About This Statistic

The statistic shows data on coping mechanisms adopted by viewers while adverts played worldwide in 2015. Ericsson found that 31 percent of the respondents used social media on their phone or tablet in front of the TV while adverts played.

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