Organizational readiness for marketing change according to European marketers 2015

This chart shows the share of marketing professionals in France, Germany, and the UK who perceived their company's organization structure as not well set up to meet changes happening within marketing today. The chart shows that 42 percent of marketing professionals in France thought that their company's organizational structure did not meet the need to accomodate changes happening within marketing.

Would you describe your company’s organization structure as not well set up to meet the changes happening within marketing today? What about for the changes in marketing three years from now?

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Source

Release date

June 2015

Region

France, Germany, United Kingdom

Survey time period

March 31 to April 16, 2015

Number of respondents

1,311*

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* N (France) = 433, n (UK) = 451, n (Germany) = 427.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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