In a survey of representatives of the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States, it was found that in 2021 the sector spent 9.8 billion U.S. dollars on advertising. Data for previous year shows that the industry's ad expenditures amounted to 8.8 billion dollars.
Advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2020 to 2021 (in million U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Cleaning products industry in the U.S.
Market overview
6
- Premium Statistic Worldwide home & laundry care market revenue 2012-2025
- Premium Statistic Worldwide home & laundry care market revenue growth 2013-2025
- Premium Statistic Revenue of the home & laundry care market worldwide 2013-2026, by country
- Premium Statistic Revenue of the household cleaners market worldwide by country 2021
- Premium Statistic Revenue of the laundry care market worldwide by country 2020
- Premium Statistic Revenue of the dishwashing detergents market worldwide by country 2020
Segments
5
- Premium Statistic Top home care and general merchandise product categories in the U.S. 2020, by sales
- Premium Statistic U.S. laundry detergent dollar sales in 2022, by product category
- Premium Statistic Sales of dish detergent in the United States in 2020, by product type
- Premium Statistic Sales of home care products in the United States in 2020, by type
- Premium Statistic Sales of sponges and scouring pads in the United States in 2020, by product type
Leading companies
8
- Premium Statistic Sales of the leading household/personal care companies worldwide 2021
- Basic Statistic Largest private U.S. household and personal product companies in 2021, by revenue
- Premium Statistic Procter & Gamble's net sales share worldwide 2022, by region
- Premium Statistic Procter & Gamble's net sales worldwide 2014-2022, by business segment
- Premium Statistic Unilever: revenue 2011-2021, by region
- Basic Statistic Revenue of the Unilever Group worldwide 2010-2021, by product segment
- Premium Statistic Global sales share of Henkel from 2012-2021, by region
- Premium Statistic Sales of Henkel worldwide 2006-2021, by business unit
Consumption
7
- Premium Statistic Household penetration rates of the leading home care brands in the United States 2020
- Premium Statistic Most chosen home care brands in the United States in 2020, by consumer reach points
- Basic Statistic U.S. household expenditure on housekeeping supplies 2007-2021
- Premium Statistic U.S. household expenditure on laundry and cleaning supplies 2007-2021
- Basic Statistic U.S. household expenditure on soaps and detergents 2007-2021
- Basic Statistic U.S. household expenditure on other laundry cleaning products 2007-2021
- Premium Statistic Leading types of sustainable products bought in the U.S. 2021
COVID-19
5
- Premium Statistic Cleaning product sales growth from the coronavirus in the U.S. in March 2020
- Premium Statistic Sales growth of natural vs. non-natural cleaning products in the UK, U.S. and Italy
- Basic Statistic U.S. sales growth of disinfection products as of February 2020
- Premium Statistic Leading products that consumers are struggling to find in stores in the U.S. in 2020
- Basic Statistic Cleaning products used more since the outbreak of the pandemic in the U.S. 2021
Further related statistics
15
- Global advertising costs of L'Occitane 2016-2022
- Global advertising spending of e.l.f. 2014-2021
- Perfumes and cosmetics market: consumption value in Spain 2016, by segment
- Mexico: L'Oreal ad spend 2015-2017
- Import value of cosmetics in Vietnam from APAC 2018, by country
- Mexico: major lipstick brands by market share 2017
- Chile: number of toiletries and cosmetics retailers 2005-2015
- Import value of the Malaysian cosmetics market from Japan 2011-2015
- Distribution of cosmetic product exports from France 2014
- Import value of the Malaysian cosmetics market from China 2011-2015
- Import value of cosmetics in Vietnam 2020, by category
- Mexico: Lab Genomma ad spend 2014-2017
- Import value of the Malaysian cosmetics market from the United States 2011-2015
- Chile: cleaning product brands with highest ad spend 2020
- Household and personal care e-commerce ARPU 2017-2025 in Russia, by segment
Further Content: You might find this interesting as well
Statistics
- Global advertising costs of L'Occitane 2016-2022
- Global advertising spending of e.l.f. 2014-2021
- Perfumes and cosmetics market: consumption value in Spain 2016, by segment
- Mexico: L'Oreal ad spend 2015-2017
- Import value of cosmetics in Vietnam from APAC 2018, by country
- Mexico: major lipstick brands by market share 2017
- Chile: number of toiletries and cosmetics retailers 2005-2015
- Import value of the Malaysian cosmetics market from Japan 2011-2015
- Distribution of cosmetic product exports from France 2014
- Import value of the Malaysian cosmetics market from China 2011-2015
- Import value of cosmetics in Vietnam 2020, by category
- Mexico: Lab Genomma ad spend 2014-2017
- Import value of the Malaysian cosmetics market from the United States 2011-2015
- Chile: cleaning product brands with highest ad spend 2020
- Household and personal care e-commerce ARPU 2017-2025 in Russia, by segment
Schonfeld & Associates. (June 30, 2022). Advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2020 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 04, 2023, from https://www.statista.com/statistics/470459/soap-detergents-and-cleaning-preparations%25253b-perfumes-cosmetics-and-other-toilet-preparations-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2020 to 2021 (in million U.S. dollars)." Chart. June 30, 2022. Statista. Accessed February 04, 2023. https://www.statista.com/statistics/470459/soap-detergents-and-cleaning-preparations%25253b-perfumes-cosmetics-and-other-toilet-preparations-industry-ad-spend-usa/
Schonfeld & Associates. (2022). Advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2020 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 04, 2023. https://www.statista.com/statistics/470459/soap-detergents-and-cleaning-preparations%25253b-perfumes-cosmetics-and-other-toilet-preparations-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising Spending in The Soap, Detergents, and Cleaning Preparations; Perfumes, Cosmetics, and Other Toilet Preparations Industry in The United States from 2020 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/470459/soap-detergents-and-cleaning-preparations%25253b-perfumes-cosmetics-and-other-toilet-preparations-industry-ad-spend-usa/
Schonfeld & Associates, Advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2020 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/470459/soap-detergents-and-cleaning-preparations%25253b-perfumes-cosmetics-and-other-toilet-preparations-industry-ad-spend-usa/ (last visited February 04, 2023)
Advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2020 to 2021 (in million U.S. dollars) [Graph], Schonfeld & Associates, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/470459/soap-detergents-and-cleaning-preparations%25253b-perfumes-cosmetics-and-other-toilet-preparations-industry-ad-spend-usa/