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U.S. cleaning products, cosmetics, and toiletries ad spend 2010-2019
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U.S. cleaning products, cosmetics, and toiletries ad spend 2010-2019
Advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2010 to 2019 (in million U.S. dollars)
This statistic presents information on the advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2010 to 2019. According to the source, in 2017, advertising expenditures for this industry reached 16.3 billion U.S. dollars.
Advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2010 to 2019 (in million U.S. dollars)
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Description
Source
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This statistic presents information on the advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2010 to 2019. According to the source, in 2017, advertising expenditures for this industry reached 16.3 billion U.S. dollars.
Show more- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- Industry SIC code: 2840
- Supplementary notes
-
* Forecast. Figures prior to 2017 come from earlier reporting, and the 2015 figure was a forecast at the time of publishing.
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- Industry SIC code: 2840
- Supplementary notes
-
* Forecast. Figures prior to 2017 come from earlier reporting, and the 2015 figure was a forecast at the time of publishing.
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Figures have been rounded.
Other statistics on the topic
Cleaning products industry in the U.S.
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Statistics on "Cleaning products industry in the U.S."
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- Retail sales of stick goods and cleaning tools in the United States from 2013 to 2017 (in million U.S. dollars)*Retail sales of stick goods and cleaning tools in the U.S. 2013-2017
- Bleach sales in the United States in 2018, by product type (in million U.S. dollars)Sales of bleach in the United States in 2018, by product type
- Dish detergent sales in the United States in 2018, by product type (in million U.S. dollars)Sales of dish detergent in the United States in 2018, by product type
- Laundry detergent dollar sales in the United States in 2018, by product category (in million U.S. dollars)U.S. laundry detergent dollar sales in 2018, by product category
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- Average annual expenditure on housekeeping supplies per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*U.S. household expenditure on housekeeping supplies 2007-2017
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- Average annual expenditure on soaps and detergents per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*U.S. household expenditure on soaps and detergents 2007-2017
- Average annual expenditure on other laundry cleaning products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*U.S. household expenditure on other laundry cleaning products 2007-2017
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- Import value of the Singapore cosmetics market from the United States 2011-2015
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Statistics on "Cleaning products industry in the U.S."
- Household cleaners market value worldwide from 2016 to 2022 (in billion U.S. dollars)
- Laundry detergent market value worldwide from 2016 to 2025 (in billion U.S. dollars)
- Size of the global fabric care market from 2012 to 2024 (in billion U.S. dollars)*
- Year-over-year sales growth of home care products worldwide in 2016, by region
- Leading home and automobile categories in the United States in 2018, by sales (in million U.S. dollars)
- Household cleaner sales in the United States in 2018, by product type (in million U.S. dollars)
- Household cleaner cloth sales in the United States in 2018, by product type (in million U.S. dollars)
- Sponge and scouring pad sales in the United States in 2018, by product type (in million U.S. dollars)
- Retail sales of stick goods and cleaning tools in the United States from 2013 to 2017 (in million U.S. dollars)*
- Bleach sales in the United States in 2018, by product type (in million U.S. dollars)
- Dish detergent sales in the United States in 2018, by product type (in million U.S. dollars)
- Laundry detergent dollar sales in the United States in 2018, by product category (in million U.S. dollars)
- Laundry care sales in the United States in 2018, by product type (in million U.S. dollars)
- Sales of the leading household/personal care companies worldwide in 2017 (in billion U.S. dollars)
- Leading private household and personal care products companies in the United States in 2018, by revenue (in billion U.S. dollars)
- Procter & Gamble's net sales worldwide from 2014 to 2018, by business segment (in million U.S. dollars)
- Global revenue of the Unilever Group from 2005 to 2018, by product segment (in million euros)
- Sales of Henkel worldwide from 2006 to 2018, by sector (in million euros)
- Sales of The Clorox Company worldwide from 2012 to 2018, by segment (in million U.S. dollars)
- Advertising spending of selected household product brands in the United States in 2017 (in million U.S. dollars)
- Consumer preferences regarding household cleaning tools, supplies, and support options in the United States as of 2018
- In which retail channels would you most often shop for stick goods products?*
- Consumers' preferred store for purchasing household and personal care products in the United States in 2017
- Which cleaning tools would you be most likely to purchase?*
- Average annual expenditure on housekeeping supplies per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Average annual expenditure on laundry and cleaning supplies per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Average annual expenditure on soaps and detergents per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Average annual expenditure on other laundry cleaning products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Advertising spending of L'Occitane en Provence worldwide from 2016 to 2018 (in million euros)
- Advertising spending of e.l.f. Beauty, Inc. worldwide from 2014 to 2017 (in million U.S. dollars)
- Gross media expenditure of the cleaning products industry in the Netherlands from 2010 to 2016 (in 1,000 euros)
- Market share of selected segments in the personal care products market in Mexico in 2017
- Share of women who use products and services in the cosmetics industry in Russia in 2014, by type
- Import value of the cosmetics market to Singapore from Japan from 2011 to 2015 (in million U.S. dollars)
- Import value of the cosmetics market in Malaysia from Thailand from 2011 to 2015 (in million U.S. dollars)
- Number of enterprises for the retail sale of cosmetic and toilet articles in specialized stores in Turkey from 2009 to 2015
- Advertising spending of L'Oreal in Mexico from 2015 to 2017 (in million Mexican peso)
- Elizabeth Arden advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Advertising spending as percent of sales in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2011 to 2015
- Average per capita expense on perfumery and cosmetics products in Russia from 2008 to 2014 (in Russian rubles)
- Import value of the cosmetics market to Singapore from France from 2011 to 2015 (in million U.S. dollars)
- Import value of the cosmetics market in Malaysia from China from 2011 to 2015 (in million U.S. dollars)
- Advertising spending of Unilever in Mexico from 2014 to 2017 (in million Mexican peso)
- Import value of the cosmetics market to Singapore from the United States from 2011 to 2015 (in million U.S. dollars)
- Import value of the cosmetics market in Malaysia from Japan from 2011 to 2015 (in million U.S. dollars)
- Number of employees working in the wholesale trade of cleaning materials in Denmark from 2008 to 2016
- Number of enterprises in the wholesale of cleaning materials in Iceland from 2008 to 2017
- Advertising spending in the games, toys and children's vehicles industry in the United States from 2010 to 2016 (in million U.S. dollars)
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