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U.S. cleaning products, cosmetics, and toiletries ad spend 2010-2019
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U.S. cleaning products, cosmetics, and toiletries ad spend 2010-2019
Advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2010 to 2019 (in million U.S. dollars)
by A. Guttmann,
last edited
Nov 29, 2018
This statistic presents information on the advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2010 to 2019. According to the source, in 2017, advertising expenditures for this industry reached 16.3 billion U.S. dollars.
Advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2010 to 2019 (in million U.S. dollars)
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Description
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More information
by A. Guttmann,
last edited
Nov 29, 2018
This statistic presents information on the advertising spending in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2010 to 2019. According to the source, in 2017, advertising expenditures for this industry reached 16.3 billion U.S. dollars.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2018
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- Industry SIC code: 2840
- Supplementary notes
-
* Forecast. Figures prior to 2017 come from earlier reporting, and the 2015 figure was a forecast at the time of publishing.
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- Industry SIC code: 2840
- Supplementary notes
-
* Forecast. Figures prior to 2017 come from earlier reporting, and the 2015 figure was a forecast at the time of publishing.
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Figures have been rounded.
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- Average annual expenditure on housekeeping supplies per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Average annual expenditure on laundry and cleaning supplies per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Average annual expenditure on soaps and detergents per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Average annual expenditure on other laundry cleaning products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
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