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Door-drop coupon usage in the United Kingdom (UK) 2011-2014

This statistic shows the share of UK consumers who have used a coupon dropped through the door or given to them in the street in the last 12 months, as of surveys conducted between 2011 and 2014. Usage of coupons given in the street or through the letterbox declined in 2014 to 23 percent.

Share of consumers using coupons dropped through letterbox or given in the street in the United Kingdom (UK) from 2011 to 2014

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Source

Release date

March 2015

Region

United Kingdom

Survey time period

2011 to 2014

Number of respondents

1180*

Special properties

Adult consumers

Method of interview

Online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Have you used these kinds of promotions in the last 12 months? - printed coupon - letterbox/in-street."

* 2014 survey; n (2013) = 1072; n (2012) = 1140. Number of respondents in 2011 not given.
Surveys were conducted during July and August of each year.

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Statistics on "Coupon and promotional offer usage in the United Kingdom (UK)"

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