UK: digital discount usage 2015

This statistic displays the distribution of individuals who used digital vouchers, offers and online promotions codes when shopping online in the prior three months in the United Kingdom (UK) as of March 2015, by number of discounts used. During the survey period, it was found that 75 percent of UK respondents reported that they used between one and five vouchers, offers or online promotion codes in the prior three months.

Distribution of individuals who used digital vouchers, offers and online promotions codes when shopping online in the prior three months in the United Kingdom (UK) as of March 2015, by number of discounts used

Characteristic	Share of respondents
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Release date

September 2015

More information

Region

United Kingdom

Survey time period

March 2015

Number of respondents

426 respondents

Age group

18 years and older

Special properties

individuals who had used a digital voucher, offer, or online promotion code in the prior three months.

Method of interview

Online survey

Supplementary notes

* Original survey question was phrased as follow:
"How many times have you used a digital voucher, offer, or online promotion code in the past three months?"

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