Perceptions on retailers offering digital coupons for smartphones in the UK 2016

This statistic displays the results of a 2016 survey in which respondents in the United Kingdom (UK) were asked how their opinion on a retailer would change if the retailer started to deliver digitalized coupons and offers which they could save to their smartphone. Among those surveyed, 38 percent said they would have either a much more positive opinion or somewhat more positive opinion of a retailer if they started to offer digital coupons, while 40 percent claimed that this would have no impact on their opinion.

How would your opinion on a retailer change if they started to deliver digitalized coupons and offers that you could save to your smartphone?*

Share of respondents
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Source

Release date

November 2016

Region

United Kingdom

Survey time period

September 2016

Number of respondents

2,003**

Age group

18 years and older

Special properties

Loyalty card holders

Method of interview

Online survey

Supplementary notes

The source does not give the release date of the survey.
* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** Number of respondents includes both UK and US residents. Country breakdown is not given.

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Statistics on "Coupon and promotional offer usage in the United Kingdom (UK)"

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