Engagement with companies via mobile devices in the UK 2011, by generation

This statistic displays the engagement with companies via mobile devices in the Untied Kingdom (UK) in 2011, by generation. During the survey period, it was found that 33 percent of Millennials had used branded apps on their smartphones.

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Release date

October 2012


United Kingdom

Survey time period

June 30th 2011 to July 19th 2011

Number of respondents

565 (Millennials), 281 (Non-Millennials)

Age group

19 years and older

Method of interview

Face-to-face interview

Supplementary notes

* Original survey questions:
"Q810 Do you use apps created by any brands with which you do business?"
"Q815 Excluding music and ring tone downloads, do you make purchases through any apps?"
"Q820 Do you use any reward programme apps on your phone?"
"Q835 Have you ever responded to an offer from a website or app on your mobile phone that offers daily deals or discounts such as Groupon, Living Social, etc?" "Q840 Have you ever responded to a marketing offer from an app based on your current physical location?"
"Q845 Have you ever received text-messaging marketing offers on your phone?"

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