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Leading purposes of smartphone usage during shopping according to consumers in Canada as of June 2016

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Description Source More information
The statistic presents the leading purposes of smartphone usage during shopping according to consumers in Canada as of June 2016. The survey results show that 61 percent of responding Canadians used their smartphones while shopping to read product or service reviews, while 65.5 percent used their phones to compare prices.
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Release date
January 2017
Region
Canada
Survey time period
June 2016
Number of respondents
total survey n = 1,192
Age group
15-34 years
Special properties
question n = 660; English-speaking Canadians
Method of interview
Online survey
Supplementary notes
Question: Which of the below shopping-related information do you use your smartphone for while shopping? Please select all that apply.
Active mobile social media penetration in the Americas 2017+
Active mobile social media penetration in the Americas 2017
Average daily internet usage worldwide 2016, by device+
Average daily internet usage worldwide 2016, by device
Share of Canadians listening to podcasts 2015-2016, by device+
Share of Canadians listening to podcasts 2015-2016, by device
Mobile share of digital minutes in selected countries 2017
Mobile share of digital minutes in selected countries 2017
Total number of mobile subscribers Canada 2010-2016, by mobile service provider+
Total number of mobile subscribers Canada 2010-2016, by mobile service provider
Social share of mobile minutes in selected countries 2017
Social share of mobile minutes in selected countries 2017

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