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Boomers: attitudes towards primetime advertising in the U.S. 2015

Attitudes towards primetime advertising among Baby Boomer TV viewers in the United States as of May 2015

by Statista Research Department, last edited Sep 17, 2015
Boomers: attitudes towards primetime advertising in the U.S. 2015 This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph presents attitudes of Baby Boomer TV viewers (aged 50 to 64) towards primetime advertising in the United States as of May 2015. During the GfK survey, 26 percent of respondents stated they paid more attention to ads in primetime than at other times.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
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Attitudes towards primetime advertising among Baby Boomer TV viewers in the United States as of May 2015

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