Out-of-home primetime TV programming consumption in the U.S. 2004-2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the percentage of TV viewers who watched primetime TV programming outside of own home in the United States from 2004 to 2015. In the last reported period, 27 percent of respondents stated they watched primetime TV programming at a different location than their own home at least once per week, five percent less than in 2004.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Percentage of TV viewers who watched primetime TV programming outside of own home in the United States from 2004 to 2015

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Source

Release date

September 2015

Region

United States

Survey time period

2004, 2008, 2012 and 2015

Number of respondents

2004 n = 696; 2008 n = 552; 2010 n = 510; 2015 n = 500

Age group

18-49 years

Special properties

respondents who viewed TV outside of home at least once a week

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Now please think of your viewing of 'regular' television (not streaming) outside of your own home... for instance, at a friend's house, at work, or at some other location. Thinking of evenings between 8 PM and 11 PM (& PM and 10 PM CT/MT), about how many nights do you usually watch TV at somewhere other than your home in a typical week?"

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Statistics on "Home video market in the U.S."

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