Ranking of the most popular supermarkets in Germany 2016 -2019

REWE or REWE City supermarkets lead the popularity ranking in Germany. The international company is headquartered in Cologne and has a history that goes back several decades. REWE is also among the supermarkets where Germans regularly buy groceries and daily needs products. Edeka closely follows REWE and has its headquarters in Hamburg, also another company with a long history.

Supermarkets rule supreme

Grocery shopping in particular is not only an essential task, but practically a pastime in Germany, with consumers usually having very clear opinions and preferences on what type of stores they like to shop in, whether they do so online or not, and which chain or brand they support. Sometimes this is simply due to only a certain type of store or supermarket being available in a specific area. The majority of German customers buy their food and everyday necessities in supermarkets.

Food for thought

German food retail companies were in the lead among their European colleagues in terms of revenue. In fact, four German companies made it in the top ten, among them the aforementioned REWE and Edeka. Supermarkets and traditional food retailers have seen a stable market share of roughly 10 percent in German retail trade during recent years.

Ranking of the most popular supermarkets (purchase in the last six months) in Germany from 2016 to 2019

20152016201720182019
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Source

Release date

November 2019

Region

Germany

Survey time period

2016 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

The question was phrased by the source as follows: "At which of the following supermarkets did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Supermärkte haben Sie persönlich in den letzten sechs Monaten eingekauft?")

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Statistics on "Food trade in Germany"

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