Most valuable French brands 2022

In 2022, Louis Vuitton was the most valuable French brand, with a value of over 20 billion euros. Orange - a Paris-based multinational telecommunications corporation which provides mobile, landline, internet and IPTV services - followed with 16 billion euros in brand value.

Brand value

Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name. As of 2021, France had the sixth highest nation brand value in the world.

What is the most valuable retail brand in the world?

In 2021, Amazon was ranked as the world’s most valuable retail brand, with a brand value of around 683 billion U.S. dollars. Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. Alibaba, Home Depot, and Walmart were the next most valuable retail brands in the world that year.