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Most valuable French brands 2020

In 2020, Orange was the second most valuable French brand, with a value of 16.4 billion euros. Orange is a Paris-based multinational telecommunications corporation which provides mobile, landline, internet and IPTV services. As of 2019, Orange was the eighth most valuable telecommunication company in the world.

Brand value

Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name. As of 2019, France had the sixth highest nation brand value in the world.

What is the most valuable retail brand in the world?

As of 2020, Amazon was ranked as the world’s most valuable retail brand, with a brand value of around 416 billion U.S. dollars. Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. Alibaba, Home Depot, and Walmart were the next most valuable retail brands in the world that year.

Most valuable French brands in 2020, by brand value

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Source

Release date

April 2020

Region

France

Survey time period

2020

Supplementary notes

Converted from USD using conversion rate from 2020 — EUR:USD = 1.1075

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Statistics on "France"

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