Number of customers of the most popular supermarkets in Germany 2016-2019

This statistic shows the results of a survey concerning the number of customers of the most popular supermarkets in Germany from 2016 to 2019. During the 2019 survey period it was found that roughly 33.02 million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at Rewe in the previous six months.

Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2016 to 2019

REWEEdekaE-AktivTegutKaiser's*
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Source

Release date

November 2019

Region

Germany

Survey time period

2016 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

The question was phrased by the source as follows: "At which of the following supermarkets/discounters did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Supermärkte/Discount-Geschäfte haben Sie persönlich in den letzten sechs Monaten eingekauft?")

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Statistics on "Food trade in Germany"

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