German consumers interested in vegan and vegetarian products generally have serious and attentive attitudes towards what they want to buy. The present survey reveals that customers would like to see independent store seal indicators that a product is vegan or vegetarian, as well as a wider range of such products overall.
Changing lifestyles
The number of people in Germany classifying themselves as vegetarian increased, so far amounting to 6.1 million in 2019. These numbers are reflected in various figures on non-vegetarian food consumption, so to speak. For example, beef and veal consumption levels have been decreasing year after year. On the other hand, soy milk drinking frequency has been increasing.
The next generation
In (selected) European countries, the share of vegetarians among young adults was highest in Germany, while France had the most vegans. In 2018, 13 percent of newly launched products on the German market were declared vegan.
Share of respondents agreeing with the following statements concerning vegan and vegetarian products of stores in Germany from 2015 to 2018
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LZ. (October 30, 2018). Share of respondents agreeing with the following statements concerning vegan and vegetarian products of stores in Germany from 2015 to 2018 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/504388/opinion-on-vegan-and-vegetarian-store-brand-products-germany/
LZ. "Share of respondents agreeing with the following statements concerning vegan and vegetarian products of stores in Germany from 2015 to 2018." Chart. October 30, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/504388/opinion-on-vegan-and-vegetarian-store-brand-products-germany/
LZ. (2018). Share of respondents agreeing with the following statements concerning vegan and vegetarian products of stores in Germany from 2015 to 2018. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/504388/opinion-on-vegan-and-vegetarian-store-brand-products-germany/
LZ. "Share of Respondents Agreeing with The following Statements concerning Vegan and Vegetarian Products of Stores in Germany from 2015 to 2018." Statista, Statista Inc., 30 Oct 2018, https://www.statista.com/statistics/504388/opinion-on-vegan-and-vegetarian-store-brand-products-germany/
LZ, Share of respondents agreeing with the following statements concerning vegan and vegetarian products of stores in Germany from 2015 to 2018 Statista, https://www.statista.com/statistics/504388/opinion-on-vegan-and-vegetarian-store-brand-products-germany/ (last visited July 27, 2024)
Share of respondents agreeing with the following statements concerning vegan and vegetarian products of stores in Germany from 2015 to 2018 [Graph], LZ, October 30, 2018. [Online]. Available: https://www.statista.com/statistics/504388/opinion-on-vegan-and-vegetarian-store-brand-products-germany/