Preferred skills and qualities of U.S. real estate agents 2021

The majority of home buyers in the United States in 2021 used a real estate agent to help them find the right home to purchase. The most important skill and quality of real estate agents to 20 percent of buyers was being honest and trustworthy. Experience and reputation were also highly considered by home buyers.

Skills and qualities of real estate agents considered important in the United States in 2021

Characteristic	Share of respondents
Honest and trustworthy	20%
Experience	19%
Reputation	17%
Friend or family member	13%
Knowledge of local area	8%
Caring personality/good listener	6%
Timely responsiveness	6%
Accessible	4%
Associated with a particular firm	1%
Active in local community	1%
Professional designations held by agent	1%
Other	4%

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Release date

March 2022

More information

Region

United States

Survey time period

July 2021

Number of respondents

5,795 respondents

Special properties

Primary residence buyers; real estate purchased between July 2020 and June 2021

Method of interview

Online survey

Supplementary notes

The source adds the following information: "In July 2021, NAR mailed out a 129-question survey using a random sample weighted to be representative of sales on a geographic basis to 129,800 recent home buyers. The recent home buyers had to have purchased a primary residence home between July of 2020 and June of 2021. A total of 5,795 responses were received from primary residence buyers. After accounting for undeliverable questionnaires, the survey had an adjusted response rate of 4.5 percent. "

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