ebay.com total website traffic in 2024, by device

From February to July 2024, February was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over 693 million visits in that month, with the majority being from mobile devices. 

Popularity on multiple fronts

Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2020 at 5.16 million. Still, in April 2023, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than three percent of visits to sites in this category.

Big numbers declining

In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly 18.2 billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - 17.7 billion U.S. dollars in the third quarter of 2022 - and that’s not the only figure on the decline for eBay. The e-commerce platform had approximately 138 million active buyers in the second quarter of 2022, and a year later that number was down 4.3 percent to 132 million.