eBay: quarterly active buyers worldwide 2010-2022

In the second quarter of 2022, U.S.-based e-commerce platform eBay had some 138 million active buyers worldwide, down 11.5 percent from the 159 million recorded a year earlier.

Engaging buyers on all devices

As of May 2022, Amazon was by far the most popular e-commerce and shopping website in the United States, driving close to 45 percent of desktop traffic in this category. eBay, however, stood out as its main competitor, with over 10 percent of visits via this device. Among mobile users, eBay was also one of the most downloaded shopping apps in the Google Play Store and Apple App Store in the North American country, with over seven million downloads recorded in each platform in 2021.

Customer satisfaction over time

In its more than two decades of operation, eBay has been able to maintain a consistently high level of customer satisfaction. From 2000 to 2021, the American Customer Service Index has recorded eBay's level of customer satisfaction. Out of a total of 100 points, eBay scored the lowest satisfaction rate in 2015, when it earned 75 index points. Meanwhile, the online marketplace reached its highest level in 2004, when it scored a total of 84 points.