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ebay: total active buyers worldwide 2010-2020

In the third quarter of 2020, eBay reached 183 million active buyers worldwide, representing a five percent growth compared to the prior year quarter.

eBay customers– additional information

During December 2018, the most popular retail sites in the United States were measured by number of unique monthly visitors. The resulting ranking revealed that Amazon Sites were the most popular with 206 million users per month during the quarter. eBay, however, was Amazon’s second nearest rival with an estimated 109.4 million unique monthly visitors. eBay’s number of visitors made it more popular than other online retailers including and sites. eBay is also listed as one of the most popular mobile shopping apps in the United States with a 35.6 percent audience reach as of March 2019.
eBay, which launched in 1995, offers a range of goods and services to both sellers and buyers who can select between an online auction service or a buy now option. From 2000 to 2018, the American Customer Service Index has recorded the level of customer satisfaction with eBay. ASCI scores are calculated on a 100-point scale and during the stated time period, eBay’s ASCI score has remained consistently high. During that time, eBay’s lowest customer satisfaction score was in 2015 with 75 index points. On the other hand, 2004 saw eBay achieve its highest score with 84 index points.

Number of eBay's total active buyers from 1st quarter 2010 to 3rd quarter 2020

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Release date

October 2020



Survey time period

Q1 2010 to Q3 2020

Special properties

TTM active buyers

Supplementary notes

"All buyers who successfully closed a transaction on our Marketplace platform within the previous 12-month period. Buyers may register more than once, and as a result, may have more than one account."

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Statistics on "eBay Inc."

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