Mobile gaming app market revenue – additional information
Mobile gaming has been on the rise over the past few years as more and more sophisticated titles for smaller devices have been developed. The platform has attracted all types of gamers, even those that play on consoles or on PCs. In 2016, 37 percent of games market revenue worldwide came from the mobile segment, only 10 percent behind the digital PC or console platform. Mobile gaming app market in 2015 generated almost 35 billion U.S. dollars in revenue and is expected to bring in almost 75 billion U.S. dollars in 2020.
As of the second quarter of 2016, the Asia Pacific region took the lead globally, with over 70 percent of internet users playing games on smartphones. Trailing slightly behind were the Middle East and Africa region and Latin America, each with 68 percent of internet users who game on smartphones. In terms of mobile gaming app market size, China held the top spot in a ranking worldwide. About 30 percent of global game installs occurred in China, with further 10 percent in the United States.
As of mid-2016, four percent of global iOS device users were making in-game purchases on a monthly basis, compared to about three percent of Android users. At the same time, iOS device users spent an average of nearly 11 U.S. dollars on in-app gaming purchases, well above the average amount of seven U.S. dollars.