Leading U.S. online video advertising properties ranked in August 2016, by reach

U.S. online video ad properties 2016, by reach The statistic shows the most popular online video ad networks in the United States as of August 2016, ranked by reach among the U.S. population. During that month, AOL was ranked first, reaching 46.6 percent of the total U.S. population. The BrightRoll Platform was ranked fourth with a 29.6 percent reach.
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Share of U.S. population
AOL, Inc.46.6%
SpotX Video Advertising Platform† 40.6%
Google Sites 33.9%
BrightRoll Platform† 29.6%
Teads† 21.9%
Viant**21%
Tremor Video†16.8%
Yahoo Sites15.4%
YuMe**12.7%
Videology†12.3%
Share of U.S. population
AOL, Inc.46.6%
SpotX Video Advertising Platform† 40.6%
Google Sites 33.9%
BrightRoll Platform† 29.6%
Teads† 21.9%
Viant**21%
Tremor Video†16.8%
Yahoo Sites15.4%
YuMe**12.7%
Videology†12.3%
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The statistic shows the most popular online video ad networks in the United States as of August 2016, ranked by reach among the U.S. population. During that month, AOL was ranked first, reaching 46.6 percent of the total U.S. population. The BrightRoll Platform was ranked fourth with a 29.6 percent reach.
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Release date
September 2016
Region
United States
Survey time period
August 2016
Special properties
home and work locations, desktop computer
Supplementary notes
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
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