Bathroom product purchase channels used in Italy 2013

This statistic presents the leading purchase channels used by consumers to buy bathroom products for home improvement in Italy as of 2013. Speciality stores were the preferred channel among Italian consumers, with 27 percent purchasing bathroom products from such stores.

Distribution of bathroom product purchases in Italy in 2013, by channel*

Share of consumers
DIY shop11%
Speciality shops27%
Wholesale for professionals17%
Furniture store9%
Online shop5%
Purchased by professional (DIFM)25%
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Release date

July 2013



Survey time period


Number of respondents

1,000 respondents

Special properties


Method of interview

Online interview

Supplementary notes

* Bathroom products for home improvement.
Exact date of survey not given.

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Statistics on "Furniture market in Italy"

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