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Purchase channels used to buy toilets in Europe 2014-2017

This statistic presents the distribution of toilet purchases in Europe from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy toilets in Europe, with 34.4 percent of shopping choosing this store type in 2017. During the same time period, the number of consumers preferring to shop online increased slightly, from 7.3 percent in 2014 to 7.8 percent in 2017.
This data was provided by USP Marketing Consultancy.

Distribution of toilet purchases in Europe from 2014 to 2017, by channel*

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Source

Release date

October 2018

Region

Europe

Survey time period

2014 to 2017

Number of respondents

553**

Age group

18 years and older

Special properties

national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals

Supplementary notes

* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondents was as follows:
2014: n = 377;
2015: n = 539;
2016: n = 529.

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