Reasons why U.S. mobile-first auto consumers use mobile 2015

This statistic presents reasons for using the mobile according to mobile-first auto consumers in the United States as of September 2015. During the survey, it was found that 49 percent of respondents use their mobile because they can use it anytime.

Reasons for using the mobile according to mobile-first auto consumers in the United States as of September 2015

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Sources

Release date

January 2016

Region

United States

Survey time period

September 2015

Number of respondents

1,001 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

* U.S. consumers intending to buy or lease a new vehicle in the next year, with approximately half identifying as mobile-heavy vehicle researchers and half identifying as desktop/laptop-heavy researchers.

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