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Brazil: Black Week online sales value per checkout 2018-2020

In 2020, from the eve of Black Friday (that is, November 26) to the end of Cyber Monday (November 30), the average online order value in Brazil amounted to 592.85 Brazilian reals (approximately 110.29 U.S. dollars at November 30, 2020 exchange rates). During the corresponding five-day shopping season in 2018 (from November 22 to 26), the average order value of e-commerce amounted to 561.7 reals (or 144.78 dollars at November 26, 2018 exchange rates). Overall, online sales revenue during the so-called Black Week in Brazil has increased.

Average value per checkout in online shopping from Black Friday's Eve to Cyber Monday in Brazil from 2018 to 2020

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Sources

Release date

December 2020

Region

Brazil

Survey time period

2018 to 2020*

Supplementary notes

* The measured period goes from the Thursday before Black Friday until the following Cyber Monday. In 2020, Black Week lasted from November 26 to 30.

** The Statista estimate is based on values in 2019 and the compound annual growth rate from 2018 to 2019 of 00%, which were provided by an earlier release. An exponential development of the market was assumed.

*** The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of 05%, which were provided by the source. An exponential development of the market was assumed.

According to x-rates.com, one Brazilian real equaled 0.186041 on November 30, 2020; 0.236912 on December 2, 2019; and 0.257745 U.S. dollars on November 26, 2018.

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