Brazil: Black Week online sales value per checkout 2016-2018

This statistic presents the average order value of e-commerce during 'Black Week' in Brazil from 2016 to 2018. The measured period starts the day before Black Friday and lasts until the following Cyber Monday. In 2018, online purchases on these five days averaged 568 Brazilian reals per checkout, up from 520 reals a year earlier.

Average value per checkout in online shopping from Black Friday's Eve to Cyber Monday in Brazil from 2016 to 2018

Value in Brazilian reals
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Release date

November 2018



Survey time period

2016 to 2018*

Supplementary notes

* The measured period goes from the Thursday before Black Friday until the following Cyber Monday. In 2018, Black Week lasted from November 22 to 26.
Data prior to 2018 were retrieved from this release.

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Statistics on "Online shopping events in Latin America"

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