Morrisons: customer evaluation of performance in the United Kingdom (UK) 2015

This statistic shows an evaluation of Morrisons´ performance according to shoppers in the United Kingdom in 2015. Morrisons generally performed well, with 70 percent of shoppers evaluating the product availability as a four or five, and 68 percent rating four or five for the product quality.

How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?*

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Source

Release date

July 2015

Region

United Kingdom

Survey time period

April 29 to May 6, 2015

Number of respondents

846**

Age group

16 years and older

Method of interview

Online omnibus survey

Supplementary notes

* This question was phrased by the source as follows: "How would you rate these retailers on convenience, value for money, product quality, customer service and product availability? Please use a 1-5 scale with 1 being the worst and 5 being the best."

** Base number of Morrisons stores.

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