Traveler motivations to take overseas leisure trips worldwide 2015

This statistic shows the motivations of global travelers to take their last overseas vacation as of February 2015. During the survey, 38 percent of respondents indicated they were motivated to take an overseas vacation to experience cultures.

Motivation of travelers to take most recent overseas leisure trip worldwide as of February 2015

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Release date

May 2015



Survey time period

January to February 2015

Number of respondents

10,309 respondents

Age group

18 years and older

Special properties

have either travelled in the past 24 months or intend to travel in the next 24 months for business/leisure (non-domestic travel only).

Supplementary notes

Countries included: Egypt, Kuwait, Morocco, Saudi Arabia, South Africa, United Arab Emirates, Brazil, Canada, Mexico, United States, Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, France, Germany, Russia, United Kingdom.
Interviews were conducted online, with the exception of Egypt, Kuwait, Morocco and Saudi Arabia where interviews were done face-to-face with the assistance of laptops.

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