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Reasons to cancel online purchases in Sweden 2018-2019

Published by H. Tankovska, Oct 1, 2019
As of 2019, 44 percent of Swedish online shoppers had cancelled their purchase because the total price was too high. The second most common reason for cancelling online orders was that the online shop lacked right payment options, according to 36 percent of the respondents that year and 32 percent the year before. 16 percent of respondents cancelled their purchase due to unclear conditions in 2019.

Reasons to cancel online purchases in Sweden in 2018 and 2019

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Release date

September 2019

Region

Sweden

Survey time period

2019

Number of respondents

2,000 respondents

Age group

15-74 years

Method of interview

Online survey

Supplementary notes

Original survey question: "Why did you cancel the purchase?"

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