Try our corporate solution for free!
(212) 419-8294
vianny.gutierrez-cruz@statista.com

Benelux radio industry - statistics & facts

While other media such as TV or music streaming tend to get more attention and have an increasingly larger audience, radio has been the steady horse among all media outlets supplying information and entertainment. The popularity of radio has not decreased over the years, in fact, the opposite is true, as studies have shown that the average time spent listening to radio has steadily increased over the years. Radio revenue has also been stable for the last decade, with radio stations generating slightly more in 2019 than in the years before.

Radio consumption remains stable

In the Benelux region, radio also still plays an important role in supplying regional and national news as well as entertaining its audience with music and other content, with a majority of radio listeners in all three countries tuning in every day. In the Netherlands alone, 10.9 million people listen to the radio, while in Belgium 7.5 million people tune in. The steady level of radio consumption is mirrored in the number of active online radio sessions, which has remained consistent through the first half of 2020. Especially among older generations the radio is still a medium that plays an important part in daily media consumption, with 74.1 percent of 65-year-olds and older consuming radio daily in the Netherlands. This might also be the reason why a majority of consumers in the Benelux region still consume radio via FM or cable, while only around 26.8 percent have switched to online radio.

Language differences creating complexity

Within the region, the radio industry is highly complex due to the cultural and lingual variety within each country. For example, in Belgium, it ought to be considered that there is a French-language radio market as well as a larger Flemish/Dutch-language market with Group Family radio being the most popular radio station. However, a shared fact is that in the Benelux region, radio is also a very trusted medium with 78 percent of respondents in Belgium saying that they tend to trust the radio, compared to an equally high share of 68 percent in Luxembourg. With high level of trust in radio and steady consumer numbers, it is no surprise that companies are investing in radio advertising. In Belgium, over 500 million euros are spent on radio advertising, making it the third most popular offline advertising medium after TV and newspaper advertising. While radio has been the steady horse in the media landscape, it is also facing challenges. With decreased commuting times due to the coronavirus pandemic, the rising popularity of podcasts, and the overall shift towards online media consumption, it will be interesting to see how radio will evolve in the next years.

Interesting statistics

In the following 5 chapters, you will quickly find the 38 most important statistics relating to "Radio industry Benelux".

Radio industry in Benelux

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Benelux radio industry - statistics & facts

While other media such as TV or music streaming tend to get more attention and have an increasingly larger audience, radio has been the steady horse among all media outlets supplying information and entertainment. The popularity of radio has not decreased over the years, in fact, the opposite is true, as studies have shown that the average time spent listening to radio has steadily increased over the years. Radio revenue has also been stable for the last decade, with radio stations generating slightly more in 2019 than in the years before.

Radio consumption remains stable

In the Benelux region, radio also still plays an important role in supplying regional and national news as well as entertaining its audience with music and other content, with a majority of radio listeners in all three countries tuning in every day. In the Netherlands alone, 10.9 million people listen to the radio, while in Belgium 7.5 million people tune in. The steady level of radio consumption is mirrored in the number of active online radio sessions, which has remained consistent through the first half of 2020. Especially among older generations the radio is still a medium that plays an important part in daily media consumption, with 74.1 percent of 65-year-olds and older consuming radio daily in the Netherlands. This might also be the reason why a majority of consumers in the Benelux region still consume radio via FM or cable, while only around 26.8 percent have switched to online radio.

Language differences creating complexity

Within the region, the radio industry is highly complex due to the cultural and lingual variety within each country. For example, in Belgium, it ought to be considered that there is a French-language radio market as well as a larger Flemish/Dutch-language market with Group Family radio being the most popular radio station. However, a shared fact is that in the Benelux region, radio is also a very trusted medium with 78 percent of respondents in Belgium saying that they tend to trust the radio, compared to an equally high share of 68 percent in Luxembourg. With high level of trust in radio and steady consumer numbers, it is no surprise that companies are investing in radio advertising. In Belgium, over 500 million euros are spent on radio advertising, making it the third most popular offline advertising medium after TV and newspaper advertising. While radio has been the steady horse in the media landscape, it is also facing challenges. With decreased commuting times due to the coronavirus pandemic, the rising popularity of podcasts, and the overall shift towards online media consumption, it will be interesting to see how radio will evolve in the next years.

Interesting statistics

In the following 5 chapters, you will quickly find the 38 most important statistics relating to "Radio industry Benelux".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)