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Market share of Windows Phone devices worldwide in March 2016*

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Global Windows Phone device market share March 2016 The statistic shows the market share of Windows Phone devices worldwide in March 2016. Nokia Lumia 520 accounted for 12.1 percent of Windows Phone devices worldwide.
Windows Phone sales – additional information

Global smartphone sales have continuously risen over the past 10 years to reach around 1.4 billion units in 2015. For 2016 smartphone sales worldwide are projected to amount to 400 billion U.S. dollars. Major vendors and manufacturers include Samsung, Apple, LG and Huawei. The majority of smartphones today run the Android operating system.

In the first quarter of 2016, more Android devices were sold than iOS, Windows and Blackberry devices combined, accounting for almost 85 percent of smartphone market share worldwide. Apple’s iOS came in second in global market sales, with a 15 percent share, while Windows Phone’s share was less than one percent.

The Windows Phone operating system was first released to the market in 2010 with Windows Phone 7. The Nokia Lumia Series that runs on this OS was introduced in 2011. Globally, Window Phone devices gained its highest market share in Italy but was not as successful in the United States and Spain for example. As of March 2016, the most popular Windows Phone models were Nokia Lumia 520 and Microsoft Lumia 535. Major vendors of Windows Phone devices were Samsung Electronics and Nokia.

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Description Source More information
The statistic shows the market share of Windows Phone devices worldwide in March 2016. Nokia Lumia 520 accounted for 12.1 percent of Windows Phone devices worldwide.
Windows Phone sales – additional information

Global smartphone sales have continuously risen over the past 10 years to reach around 1.4 billion units in 2015. For 2016 smartphone sales worldwide are projected to amount to 400 billion U.S. dollars. Major vendors and manufacturers include Samsung, Apple, LG and Huawei. The majority of smartphones today run the Android operating system.

In the first quarter of 2016, more Android devices were sold than iOS, Windows and Blackberry devices combined, accounting for almost 85 percent of smartphone market share worldwide. Apple’s iOS came in second in global market sales, with a 15 percent share, while Windows Phone’s share was less than one percent.

The Windows Phone operating system was first released to the market in 2010 with Windows Phone 7. The Nokia Lumia Series that runs on this OS was introduced in 2011. Globally, Window Phone devices gained its highest market share in Italy but was not as successful in the United States and Spain for example. As of March 2016, the most popular Windows Phone models were Nokia Lumia 520 and Microsoft Lumia 535. Major vendors of Windows Phone devices were Samsung Electronics and Nokia.

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Release date
March 2016
Region
Worldwide
Survey time period
March 2016
Supplementary notes
* Based on data collected from 5,120 Windows Phone apps running AdDuplex SDK v.2 (and higher).

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