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Reach of printed and digital flyers in the Netherlands from 2014 to 2017 (in millions)

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Reach of printed and digital flyers in the Netherlands 2014-2017 This statistic shows the reach of printed and digital flyers in the Netherlands from 2014 to 2017 (in millions). As of 2016/17, the total net reach of digital flyers amounted to roughly 4 million, meaning roughly 4.4 million people were reached by digital flyers.
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Total reachPrinter flyers total net reachDigital flyers total net reach
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Total reachPrinter flyers total net reachDigital flyers total net reach
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Exclusive Premium statistic

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Description Source More information
This statistic shows the reach of printed and digital flyers in the Netherlands from 2014 to 2017 (in millions). As of 2016/17, the total net reach of digital flyers amounted to roughly 4 million, meaning roughly 4.4 million people were reached by digital flyers.
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Release date
May 2017
Region
Netherlands
Survey time period
December 2016, January 2017 and March 2017
Number of respondents
6,616 respondents
Age group
13 years and older
Special properties
respondents had access to the internet; in the survey the reach of flyers has been measured by showing the four most recently published editions
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The 46 paper flyers used to measure the reach in 2016 (in 2014, 37 flyers were used, in 2015, 29): Albert Heijn, Aldi, Coop, Dirk, Gall&Gall, Jumbo, Lidl, PLUS, DA, DIO, Etos, Holland & Barrett, ICI Paris, Kruidvat, Trekpleister, BCC, Expert, Mediamarkt, Formido, Gamma, Hornbach, Intratuin, Karwei, Praxis, Welkoop, Beter Bed, Jysk, Kwantum, Leen Bakker, Prominent, Seats&Sofas, Woonsquare, ANWB, Big Bazar, Blokker, Hema, Intertoys, Kijkshop, Xenos, Bristol, C&A, Hans Anders, Specsavers, Terstal, Wibra, Zeeman.

The figures have been taken from several publications.

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