Reach of printed and digital flyers in the Netherlands 2014-2018

This statistic shows the reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions). As of 2017/18, the total net reach of digital flyers amounted to roughly 4.6 million, meaning roughly 4.6 million people were reached by digital flyers.

Reach of printed and digital flyers in the Netherlands from 2014 to 2018

Total reachPrinter flyers total net reachDigital flyers total net reach
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Release date

June 2018



Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents had access to the internet; in the survey the reach of flyers has been measured by showing the four most recently published editions

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The paper flyers used to measure the reach in 2017/2018 (in 2014, 37 flyers were used, in 2015, 29, in 2016 46): Media Markt, BCC, Expert, Praxis, Gamma, Karwei, Formido, Hornbach, Welkoop, Intratuin, Bristol, Wibra, terStal, Zeeman, Specsavers, Hans Anders, Kruidvat, Etos, Holland & Barrett (formerly De Tuinen), DIO, ICI Paris, DA, Trekpleister, Seats and Sofas, Prominent, Woonsquare, Beter Bed, Jysk, Kwantum, Leen Bakker, Aldi, Lidl, Dirk, Coop, Albert Heijn, Plus, Gall&Gall, Blokker, Hema, OP=OP, Xenos, ANWB, Big Bazar and Intertoys.

The figures have been taken from several publications.

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Statistics on "Advertising in the Netherlands"

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