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Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)

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Reach of printed and digital flyers in the Netherlands 2014-2018 This statistic shows the reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions). As of 2017/18, the total net reach of digital flyers amounted to roughly 4.6 million, meaning roughly 4.6 million people were reached by digital flyers.
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Total reachPrinter flyers total net reachDigital flyers total net reach
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Total reachPrinter flyers total net reachDigital flyers total net reach
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Exclusive Premium statistic

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Description Source More information
This statistic shows the reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions). As of 2017/18, the total net reach of digital flyers amounted to roughly 4.6 million, meaning roughly 4.6 million people were reached by digital flyers.
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Release date
June 2018
Region
Netherlands
Survey time period
November 2017, January 2018 and March 2018
Number of respondents
6,647 respondents
Age group
13 years and older
Special properties
respondents had access to the internet; in the survey the reach of flyers has been measured by showing the four most recently published editions
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The paper flyers used to measure the reach in 2017/2018 (in 2014, 37 flyers were used, in 2015, 29, in 2016 46): Media Markt, BCC, Expert, Praxis, Gamma, Karwei, Formido, Hornbach, Welkoop, Intratuin, Bristol, Wibra, terStal, Zeeman, Specsavers, Hans Anders, Kruidvat, Etos, Holland & Barrett (formerly De Tuinen), DIO, ICI Paris, DA, Trekpleister, Seats and Sofas, Prominent, Woonsquare, Beter Bed, Jysk, Kwantum, Leen Bakker, Aldi, Lidl, Dirk, Coop, Albert Heijn, Plus, Gall&Gall, Blokker, Hema, OP=OP, Xenos, ANWB, Big Bazar and Intertoys.

The figures have been taken from several publications.

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