In 2023, social media was the fastest-growing digital ad format in Canada, recording an annual growth rate of roughly 21 percent. Audio ranked second, with a growth rate of 16 percent.
Change in digital advertising spending in Canada in 2023, by format
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IAB Canada. (October 1, 2024). Change in digital advertising spending in Canada in 2023, by format [Graph]. In Statista. Retrieved January 12, 2025, from https://www.statista.com/statistics/316571/growth-digital-ad-spend-format-canada/
IAB Canada. "Change in digital advertising spending in Canada in 2023, by format." Chart. October 1, 2024. Statista. Accessed January 12, 2025. https://www.statista.com/statistics/316571/growth-digital-ad-spend-format-canada/
IAB Canada. (2024). Change in digital advertising spending in Canada in 2023, by format. Statista. Statista Inc.. Accessed: January 12, 2025. https://www.statista.com/statistics/316571/growth-digital-ad-spend-format-canada/
IAB Canada. "Change in Digital Advertising Spending in Canada in 2023, by Format." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/statistics/316571/growth-digital-ad-spend-format-canada/
IAB Canada, Change in digital advertising spending in Canada in 2023, by format Statista, https://www.statista.com/statistics/316571/growth-digital-ad-spend-format-canada/ (last visited January 12, 2025)
Change in digital advertising spending in Canada in 2023, by format [Graph], IAB Canada, October 1, 2024. [Online]. Available: https://www.statista.com/statistics/316571/growth-digital-ad-spend-format-canada/