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Reasons to look at flyers in the Netherlands 2016-2018
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Reasons to look at flyers in the Netherlands 2016-2018
What are the most important reasons for you to look at advertisement flyers?
by Brigitte van de Pas,
last edited
Jul 15, 2019
This statistic illustrates the responses to the survey question: "What are the most important reasons for you to look at advertisement flyers?" As of 2018, roughly 30 percent of the individuals in the Netherlands replied they read printed flyers to be informed about new products and product launches on the Dutch market.
What are the most important reasons for you to look at advertisement flyers?
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Description
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by Brigitte van de Pas,
last edited
Jul 15, 2019
This statistic illustrates the responses to the survey question: "What are the most important reasons for you to look at advertisement flyers?" As of 2018, roughly 30 percent of the individuals in the Netherlands replied they read printed flyers to be informed about new products and product launches on the Dutch market.
- Show sources information
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- Show publisher information
- Release date
- June 2018
- Region
- Netherlands
- Survey time period
- November 2017, January 2018 and March 2018
- Number of respondents
- 6,616 (2017) and 6,647 (2018)
- Age group
- 13 years and older
- Special properties
- respondents had access to the internet
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
- The source does not provide any information regarding percentage points exceeding 100 percent.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- Netherlands
- Survey time period
- November 2017, January 2018 and March 2018
- Number of respondents
- 6,616 (2017) and 6,647 (2018)
- Age group
- 13 years and older
- Special properties
- respondents had access to the internet
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
- The source does not provide any information regarding percentage points exceeding 100 percent.
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Social media advertising spending in the Netherlands 2015-2017
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Magazine revenue in the Netherlands 2012-2022
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Statistics on "Advertising in the Netherlands"
- Overview
The most important statistics
- Total gross media expenditure in the Netherlands from 2012 to 2016 (in thousand euros)Total gross media spending in the Netherlands 2012-2016
- Gross media expenditure in the Netherlands in 2016, by industry (in thousand euros)Ranking of industries with highest media spending in the Netherlands 2016
- Market shares of the gross media expenditure in the Netherlands in 2016, by industryMarket shares of media spending in the Netherlands 2016, by industry
- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by mediumNet media advertising expenditure change in the Netherlands 2017, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Highest spending advertisers in the Netherlands 2017
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)Annual advertising market revenue in the Netherlands 2011-2018, by channel
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Advertising spending in the Netherlands 2017, by industry sector
- Digital
The most important statistics
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment digital ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising typeNet online advertising growth in the Netherlands 2016-2018, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2018
- Total revenue of online video advertising in the Netherlands from 2008 to 2014, with a forecast to 2016 (in million euros)Revenue of online video ads in the Netherlands 2008-2016
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by formatDistribution online advertising revenue per device in the Netherlands 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display formatDistribution of display advertising revenue in the Netherlands 2013-2016, by format
- Display advertisement revenue share in the Netherlands 2015, by industryDisplay advertisement revenue share Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking positionAdvertisers budget for generic keywords in the Netherlands 2015, by ranking
- Audiovisual
The most important statistics
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Radio ad revenue in the Netherlands 2012-2022
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2012-2018
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)TV gross ad expenditure in the Netherlands 2014-2018, by branch
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2022
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV advertisers in the Netherlands 2012-2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV commercials in the Netherlands 2012-2018
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2018Leading TV advertisers based on expenditure in the Netherlands 2018
- Newspapers and Magazines
The most important statistics
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Newspaper revenue in the Netherlands 2012-2022
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Magazine revenue in the Netherlands 2012-2022
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2022
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2022
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2018, based on expenditure
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
- Flyers
The most important statistics
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2018
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
- On average, how much time do you spend per week on looking at flyers?Time spent looking at flyers in the Netherlands 2014, by time
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by genderReach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by ageReach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age
- Out-of-home and Cinema
The most important statistics
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Cinema ad revenue in the Netherlands 2012-2022
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)Outdoor advertising expenditure in the Netherlands 2008-2015
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022Cinema advertising revenue change in the Netherlands 2012-2022
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019Out-of-home ad revenue change in the Netherlands 2012-2019
- Customer perceptions
The most important statistics
- How often do you use advertisement brochure websites or apps?*Visit frequency of ad brochure websites and apps in the Netherlands 2017-2018
- What bothers you the most about advertisements on the internet?*Leading causes of annoyment about online advertisements in the Netherlands 2015
- What are the reasons you installed an adblocker?*Leading reasons to install an adblocker in the Netherlands 2015
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016Potential reach of ad campaigns during Gay Pride Parade in the Netherlands 2016
- Share of children inspired to make purchases in the Netherlands in 2017, by inspiration sourceChildren's purchase inspiration sources in the Netherlands 2017
- To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*Perceived influence of advertising aimed at children in the Netherlands 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Attitudes towards discontinuation of flyers in the Netherlands in 2015-2018
- Flyer website or flyer app usage in the Netherlands 2015, by age
- Reach of digital and printed fashion flyers in the Netherlands 2017-2018, by age
- Reach of supermarket and liquor store flyers in the Netherlands 2017-2018, by gender
- Time spent looking at printed flyers in the Netherlands 2017-2018, by age
- Reach digital and printed electronic store flyers the Netherlands 2017-2018, by age
- Reach of digital and printed electronic store flyers Netherlands 2017-2018, by gender
- Reach of digital and printed department store flyers the Netherlands 2017/18, by age
- Reach of digital and printed personal care flyers Netherlands in 2017-2018, by age
- Reach of digital and printed department store flyers Netherlands 2017-2018, by gender
- Net reach of sleeping and living store brochures the Netherlands 2017-2018, by gender
- Reach of digital and printed personal care flyers Netherlands 2017-2018, by gender
- Net reach of sleeping and living store flyers in the Netherlands 2017-2018, by age
- Net reach of home, garden and animal store flyers Netherlands 2017-2018, by gender
- Net reach of home, garden and animal store flyers Netherlands 2017-2018, by age
- Frequency of reading brochures from free advertising papers in Germany 2014-2017
- Producer price index for printing services of ad material in the UK Q3 2012-Q1 2018
- Attitude towards the necessity of leaflet advertising in Germany 2013
- Frequency of reading brochures from daily newspapers in Germany 2014-2017
- Frequency of reading brochures from magazines in Germany 2014-2017
Studies
- Advertising in Belgium
- Advertising in the Netherlands
- Advertising in Italy
- Advertising in Germany
- Advertising in Japan
- Advertising in the United Kingdom (UK)
- Advertising worldwide
- Advertising in Europe
- Advertising in the Nordics
- Advertising in Turkey
- Advertising in Africa
- B2C Marcomm Personalization
- The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015
- FDSA Customer Engagement Study 2015
- Radio: the ROI Multiplier 2013
Statistics on "Advertising in the Netherlands"
- Total gross media expenditure in the Netherlands from 2012 to 2016 (in thousand euros)
- Gross media expenditure in the Netherlands in 2016, by industry (in thousand euros)
- Market shares of the gross media expenditure in the Netherlands in 2016, by industry
- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Value added by the advertising, design and other specialized business services industry in the Netherlands from 2005 to 2015 (in million euros)
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*
- Total revenue of online video advertising in the Netherlands from 2008 to 2014, with a forecast to 2016 (in million euros)
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format
- Display advertisement revenue share in the Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking position
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2018
- Forecasted spot and non-spot broadcast advertisement revenue in the Netherlands from 2015 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*
- On average, how much time do you spend per week on looking at flyers?
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019
- How often do you use advertisement brochure websites or apps?*
- What bothers you the most about advertisements on the internet?*
- What are the reasons you installed an adblocker?*
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016
- Share of children inspired to make purchases in the Netherlands in 2017, by inspiration source
- To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*
- To what extent would you miss it if printed flyers weren't published anymore?
- Did you use a flyer website and/or a flyer app over the last 12 months?
- Net reach of digital and printed fashion and clothing flyers in the Netherlands in 2017 and 2018, by age*
- Net reach* of digital and printed supermarket and liquor store flyers and brochures in the Netherlands in 2017 and 2018, by gender
- How much time do you spent on average per week on looking at printed flyers?
- Net reach* of digital and printed electronics store flyers and brochures in the Netherlands in 2017 and 2018, by age
- Net reach* of digital and printed electronics store flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed department store flyers and brochures in the Netherlands in 2017 and 2018, by age
- Net reach* of digital and printed personal care flyers and brochures in the Netherlands in 2017/18, by age
- Net reach* of digital and printed department store flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach of digital and printed sleeping and living flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed personal care flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach of digital and printed sleeping and living store flyers in the Netherlands in 2017 and 2018, by age
- Net reach of digital and printed home, garden and animal stores flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach of digital and printed home, garden and animal store flyers in the Netherlands in 2017 and 2018, by age*
- Number of persons reading brochures and leaflets from free advertising newspapers in Germany from 2014 to 2017, by frequency (in millions)
- Producer price index for printing services of advertising catalogues, prospects and posters in the United Kingdom (UK) from third quarter 2012 to first quarter 2018
- Would you be fine with being informed about weekly deals via e-mail/newsletters exclusively?
- Number of persons reading brochures and leaflets from daily newspapers in Germany from 2014 to 2017, by frequency (in millions)
- Number of persons reading brochures and leaflets from magazines in Germany from 2014 to 2017, by frequency (in millions)
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